MUA's primary objective is to secure a healthy and cost effective range of postal services for all business users and their customers. This not only applies to physical mail, but also includes electronic and hybrid mail areas.
MUA believes that this can be achieved in a mixed competitive market, offering users a real choice between the services of Royal Mail and a set of competing value added options from other carriers - particularly for the business mailer.
In order to achieve this goal, MUA believes it is necessary to ensure service providers are:
- customer focused in their approach to the products and services they offer;
- are able to offer cost effective services at realistic prices the market can bear;
- have flexibility in their approach to customers whose needs are continually changing; and,
- are able to provide reliable, high quality services on a continual basis.